“People don’t buy what you do, they buy why you do it,” – Simon Sinek’s quote from one of his bestsellers that calls to start with a ‘why”. So why, indeed, we claim to support your brave entrepreneurial ideas. Let me tell you a short story…

Zen in Style

Once upon a time, three entrepreneurs-to-be decided to jump-start their careers in Switzerland, a land of stability, reputation and SMEs. They quickly found out that creating a company of your own is unbelievably difficult here starting with a 20 thousand francs capital investment, the procedure and overall, not even mentioning the market validation in a culturally diverse country with 26 slightly different legislations.

Scared? Excited? Ready for a new challenge?

As were we. Coming from different parts of the world, we made Switzerland home for us and for diverse startups from various fields of business.